"Welcome to your new life"

The problem:

People take chances when they are under the influence of alcohol and get behind the wheel. The risks aren't taken seriously.

The big idea:

Bad things happen to good people too.


The campaign was highly impactful due to the tension, which creates a more emotional connection using real people in real situations. The insight of bringing in the innocent has a lot of power.

The client:

Namibia Breweries Ltd

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