WERNHIL BRAND RELAUNCH
"Discover the PULSE"
Wernhil, Windhoek’s first and busiest mall, recently opened their Phase 4 development.
We were briefed to:
Change the narrative and perception of Wernhil.
Make Wernhil top of mind and relevant to consumers.
Communicate a “better shopping experience”.
Attract and engage new consumers in a meaningful way while retaining current consumers.
We needed to create a concept that is inviting and positions Wernhil as more than just a shopping mall.
THE BIG IDEA: DISCOVER
Discover a prime location that radiates energy. A place that encapsulates the motion, where the rhythm of the pulse ripples from the centre of Windhoek. A place where everyone comes together.
Discover the pulse.